客户价值的基本意义很显然： 客户就是您的一种金融资产，您的公司或组织应当象对待任何其它资产一样，对其进行权衡、管理与最大化处理。 与诸如品牌价值、资产、产品组合和专利技术等任何其它商业参数相比，客户价值与财务报表中的账本盈亏结算线之间的关系会更加直接一些，其应当进行控制，以实现作用最大化。 Meritus认为，客户价值管理应当是实际倾向于以客户为中心的组织或策略的基础广州翻译公司报价。

The basic premise of customer equity is straightforward: Your customer is a financial asset that your company or organization should measure, manage, and maximize, just like any other asset. Customer equity is more directly related to the bottom line in the financial statement than any other business parameter such as brand value and equity, product portfolio and proprietary technologies, etc., and should be maneuvered to maximize the contribution. Meritus considers customer equity management to be the foundation of a truly customer-centric focused organization and strategy.

客户价值管理是一种完整的动态营销系统，其可使用关于客户方面的金融评估技术与术语，以优化获取能力、保持能力以及会，进而向公司客户销售额外的产品和服务。 通过其循环周期，这一过程反过来可使公司的客户关系价值最大化。 尽管有许多理念与客户价值管理非常相似，如客户保持力营销管理和客户终身价值管理，但真正意义上的客户价值管理在统一与行动方式上却远远超过了这些理念，其是具有革新意义的广州日语口译。

Customer equity management is a dynamic, integrated marketing system that uses financial valuation techniques and data about customers to optimize acquisition, retention and opportunities to sell additional products and services to a firm’s customers. This in turn maximizes the value to the company of the customer relationship throughout its life cycle. Although many of the concepts that underlay customer equity management, such as customer retention marketing and customer lifetime value measurement, are not new, the way that a true customer equity approach unifies and moves beyond them, is innovative.